More science than design


“Einstein came out with the theory of relativity saying SpaceTime curves. People tested it with the total solar eclipse in 1919 and we observed the light rays bend. Ideas can be crazy but with evidence, we can distinguish brilliance from blunder.” 

I specialize in driving conversion rate optimization and enhancing the user experience across diverse industries like finance, telecommunications, automotive, e-commerce and most recently AI-powered apps.

My approach revolves around iterative design, valuing speed, testing, and user-centricity to achieve successful products. With a Bachelor's degree in Design and certifications in UX/UI, I excel in user experience research and responsive interface design. I prioritize iterations that maximize return on investment and deliver exceptional user-centric designs.

Explore a brief showcase of my recent projects for a glimpse into my design capabilities and problem-solving skills by clicking here. For a comprehensive understanding of my management flow, reporting strategies, and roadmap development, please reach out to me directly.